S E R V I C E S

Creative Direction
Stand design
Custom Build
Venue Management
Project Management

Their first new fragrance launch in over five years, Lancôme Idôle was developed to target Gen Z millennials, with their retail launch pop-up taking place at Westfield Pitt Street Mall.

Working to a tight 4m x 5m space, the design of the stand ticked multiple boxes including a retail and product education area, a 180 degree reflective ‘O Room’ photo moment to drive social sharing, and an interactive fragrance spritz machine activated through a motion sensor. Aesthetically, femininity was key whilst also playing homage to the brands empowering tone of voice through multiple touch points.

In collaboration with Republic events & Bastion EBA