About
Experiential expert providing an agile extension to your agency or brand.
Agency or Brand? I don’t like to pick sides.
Agency.
After 12 years of agency life, I’m all too familiar with how it works. The dream is Wednesday afternoon trivia, followed by a Thursday lunch and a cheeky Friday drinks trolley! But let’s be real, the reality is long hours, dinner at your desk, and often not enough resources to handle the time-consuming demands of experiential projects. That’s where I step in. Whether you just need some extra senior support across the board, creative refinement on your client’s latest crazy concept, or someone to pick up an entire campaign and run it from end-to-end; just think of me as an agile extension to your business. It might be the best decision you’ve ever made.
Brand.
Having a good experiential agency to support your brand’s marketing strategy can be worth its weight in gold, but I understand it’s not for everyone. If you prefer to keep things in-house, with 12 years of agency experience working with brands from all over the world, I can provide specialist experiential expertise to complement your marketing dream team. Now don’t mistake me for a chameleon, I’m certainly not claiming to be able to do everything an agency can! But if it’s not in my sweet spot, my established network of industry specialists can help me help you create amazing brand experiences to elevate your brand.
Services.
Creative Strategy
Creative Direction
Concept Design
Custom Builds
Graphic Design
Event Production
Architectural and Engineering Compliance
Theming & Styling
Content Production
Staging & AV
End-to-end Project Management
Budget Management
Supplier, Stakeholder & Team Management
Sponsorship Portfolio Management
Bump-in & Bump-out
Meet Sam Wright.
An accomplished experiential expert with over 12 years experience across Australia, UK & Europe, working at some of the worlds leading brand activation agencies.
Sam is a freelance events specialist who has built a name for herself assisting agencies and brands deliver creatively led experiential campaigns.
After finding her natural calling in the world of events at age 19, Sam has delivered unforgettable experiences for international brands across the UK, Europe, and Australia. A passionate individual with an incredible drive, Sam soon climbed to Group Account Director at one of Australia’s leading Experiential agencies, managing a team of eight and sitting on the Executive Leadership Team. It was during this time that she realised her priorities had started to shift.
Caught up in running a national team, travelling weekly, and chasing those all-important business targets, Sam was craving being ‘hands-on’ and back in the thick of projects again. Her love for events undoubtedly lies in the creative ideation, the design, the detail, and the all-consuming planning of incredible experiences.
In realising this, she took a leap of faith, jumped ship, and began pursuing what made her happy; the freedom to work with both amazing brands and amazing agencies, delivering unforgettable events.
As the old saying goes, enjoy what you do and you’ll never work a day in your life! Sam is now successfully following her passion with a wealth of experience and a multitude of award-winning experiential campaigns under her belt for the likes of Garnier, L’Oreal, Puma, Kia, Ferrari, QV, Mastercard and many more.
Sam hasn’t looked back since and prides herself on her ability to deliver creatively unique experiences that push boundaries and shift the dial for clients.