S E R V I C E S

Brand strategy  
Creative concept development 
Custom design & build 
Tech development 
Staff recruitment, training & management 
Project Management 
Live Event Management

As major sponsor of the Australian Open for the 19th consecutive year, Kia wanted to use 2020 to elevate their brand positioning and launch the new Seltos SUV. Activating across 5 sites, the focus was on stand out design, a premium experiential offering and ensuring the Seltos vehicle was front and centre.

The campaign kicked off with the iconic Kia handover ceremony with Rafa Nadal at Federation Square, followed by a hero 180m2 Kia Seltos Studios on Grand Slam Oval, a car display at Garden Square, Rafa selfie experience at Fed Sq, and an abundance of Kia themed activity on Kia Surprise Sunday.  

In collaboration with Bastion EBA & Republic Events