S E R V I C E S

Sponsorship Management
Custom design & build
Interior décor & styling 
B2B & B2C experience curation
Project Management
Live Event Management

The Ferrari Red Lounge was the first of its kind for Ferrari at the Australia Grand Prix. Situated at the entry to the iconic Paddock Club, their aim was to offer something more than just another car display.

A consumer activation and customer VIP zone during the day was then transformed into a luxury hospitality space for Ferrari customer during the evening. The custom build featured a double car showcase, Hublot watch display and an outdoor area for Ferrari owners to enjoy complimentary Italian gelato and refreshments. At night the space came alive with live music, special guests and an Italian inspired menu.

In collaboration with Bastion EBA