KIA | Australian Open 2022
S E R V I C E S
Custom design & build
Content Development
Budget Management
Stakeholder Management
Staff recruitment, training & management
Project Management
Live Event Management
For their 21st year as major sponsor of the Australian Open, Kia wanted to make a big impact and demonstrate the brands ethos for innovation. The focus was the launch of the electric EV6, and so the ‘EV6 New Perspective’ was born. A completely custom installation with a dynamic, curved design, the structure represented features of the EV6 and reflected Kia’s brand of ‘Movement that inspires’.
In addition to the 300 pin undulating car display there was also an interactive ‘player portal’ allowing tennis fans to interact with Dylan Alcott and Nick Kyrgios in hologram form.
In collaboration with Studio Messa